Public Episode
Junaid Ahmed
Hacks and Hobbies
Books & Resources
Bluey (TV Show)
Bluey and Bingo are the two sisters, they're healers, they're dogs, and then they got their parents. And around Bluey, they've built an entire world of other characters, right?
Marvel Cinematic Universe (MCU)
And now they literally call it the MCU, right? The Marvel Cinematic Universe with I think there are 25 movies with four more coming out for the next phase.
Star Wars Universe
The entire Star Wars universe, right? That's another behemoth of not just the movies alone, but the TV shows as well.
John Wick Universe
The entire John Wick universe, right? There's a spin-off with Ballerina.
Gary Vaynerchuk
Yeah, so you know, like Gary V came out with a concept like years ago called like just essentially like document everything, right?
Person Versus Environment Challenges
And then uh, and then the other one is person versus environment, right? Uh, that could be that could be just, you know, home home renovations or home inspections.
Pixar Story Framework
The Pixar story framework, the hero's journey, but there's so many more other frameworks.
Copy Paste Culture
I I once thought my enemy was short form content. Uh, it's actually copy-paste culture.
RPG Open World Format
Like, there's a reason why RPGs are are are so, you know, they're they're so explosive in the gaming world because they give you an open world format.
Atomic Habits
There's a uh there's a powerful book called uh story worthy by Matthew Dicks.
Story Worthy
There's a uh there's a powerful book called uh story worthy by Matthew Dicks.
Matthew McConaughey
There's a interview with Matthew McConaughey somebody was doing and he would keep coming back and and this mentor of his would ask him, you know, what's the best version of Matthew McConaughey?
Lefteris Koutinas
Um, yeah, I'm uh, I'm pretty much working on my uh, my new landing page and my new funnel, personaclubsociety.com. Uh, I don't know if it's going to be up and running by the time this video comes out.
What is a Documentary? (YouTube Video)
If the name uh, doesn't uh, catch, I have a very popular video called, What is a Documentary? So, um, you can type that into the search and find that and then find my channel through there.
Award‑Winning Filmmaker & Brand‑World Architect: How to Live Your Story (Build a World, Not Just Content) - Lefteris Koutinas
Stop chasing virality. Start building a world. In this episode Lefteris “Lefty” Koutinas — a 10x award‑winning filmmaker and branding strategist — takes us past tactics and into mythology: how to treat your life and business as a cinematic universe so your brand becomes a place people want to live in, not just another feed to scroll past. Over the course of this conversation we unpack universe‑building (characters, recurring environments, and antagonists), why “boring” routines are your richest story assets, and how entrepreneurs can document, sculpt and script their five‑year business story. Expect practical prompts you can use this week plus a mindset shift: personality, not gimmicks, is the currency that lasts. Key takeaways Universe > Viral: Build characters, recurring environments and conflicts so your work survives algorithm shifts. Document to discover: Observe daily rituals and behaviors — they’re the smallest, most repeatable story units. Define your enemy: A clear antagonist (copy‑paste culture, a system, fear) creates tension and attracts a loyal audience. Story as a plan: Treat your five‑year business plan like a screenplay — map characters, scenes and likely plot twists. Legacy over ROI: Create content your future family will want to watch; long‑term value beats short bursts of attention. Timestamps 0:00 — Intro: Why this episode goes deeper than “content” (Why Lefty treats storytelling like mythology) 2:40 — Universe building explained (MCU, Bluey, and why worlds keep people engaged) 7:26 — Live the story: how everyday routines are story assets (turn boring into cinematic) 20:00 — Core components of a brand world (characters, environments, and three conflict types) 25:50 — The villain every entrepreneur should name (copy‑paste culture & other enemies) 35:20 — Practical first steps: observe, note, and build character profiles this week 44:00 — Legacy thinking: create work your family will watch long after you’re gone Guest links & ways to find Lefty www.Lefteriskoutinas.comwww.YouTube.com/@lefteriskoutinas Episode actions (quick for creators) Today: Spend one hour observing and journaling five repeatable micro‑routines. This week: Pick one micro‑routine and film a 60–90s story around it (character + small conflict). Next month: Write a 1‑page “five‑year screenplay” of your business — list characters, scenes, and the enemy. Learn more about your ad choices. Visit megaphone.fm/adchoices
"So, if your business fails, it's because you got a shitty personality."
"And and and an enemy doesn't have to be a person. It could be, uh, it could be a system."
"So they've essentially built an entire world and who better to talk to about that like it's like right in line with what we're going"
"Great. Find an interesting way to show me how you make that coffee. And and make it a part of your story."
Canonical URL
https://podglue.com/public/hacks-and-hobbies/0e43a12b-5372-4d4f-a1a3-b8f4327a9616