
The Reason I Built PodGlue
I had 147 rows in a spreadsheet. Color-coded. Formulas. Dropdown menus. It was immaculate. It was also completely useless. That's where this started.
By Junaid Ahmed
Read articleInsights, case studies, and product updates from the team building the operating system for relationship-first podcasts.

I had 147 rows in a spreadsheet. Color-coded. Formulas. Dropdown menus. It was immaculate. It was also completely useless. That's where this started.
By Junaid Ahmed
Read articleYou Already Taught the Workshop. You Just Did It One Interview at a Time.
Every podcast interview you give leaves your best teaching scattered across other people's feeds. We built a way for guests to harvest it back.
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You've been on twelve podcasts. Maybe thirty. Where do they live? A LinkedIn post that scrolled away. A link in a bio somewhere. We just gave every guest a single address for all of it: podglue.com/@you.
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Every episode you publish has a claim, a story, or a take a journalist could run with. Most of them die in your feed because nobody wrote the press release. Now PodGlue writes it.
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You recorded a great episode. You exported the audio, uploaded it, wrote the notes. Then you needed a graphic for social and you opened Canva and never came back.
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PodGlue's home screen looked impressive and told you almost nothing. We rebuilt it so the first thing you see is what your show actually needs from you today.
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A guest page that doesn't link to the episodes. An episode page that doesn't link to the guest. A podcast page that never shows who came on. The information existed. Nobody was surfacing it. We fixed that.
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For two months, every backend improvement we shipped quietly went nowhere. The code was written, reviewed, and merged. It just never reached you. Here's how we found out, and what we changed so it can't happen again.
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Every press release needs an 'about the show' paragraph. We added a field for it and then watched everyone leave it empty. So we taught PodGlue to write the first draft.
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The thoughts about my show don't happen at my desk. They happen walking to the car after a recording, in line at the coffee shop, the morning after an episode goes out. Until this week, none of them survived.
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I imported my entire back catalog into PodGlue and discovered something embarrassing: hundreds of episodes with guest names right there in the title, and not one of them linked to an actual guest. Here's what we fixed.
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PodGlue's settings page grew one feature at a time until fifteen screens were hiding behind a single tab. I built it, and I still clicked the wrong menu. So we flattened the whole thing and put a search box on top.
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Some of my best material was never meant for the podcast feed. Discovery calls, research interviews, the conversations I had on the side. I wanted to publish a few of those to my own site without them ever showing up on Apple or Spotify. Now I can.
Read articleI Made the Images, Then I Switched Tabs and They Were Gone
PodGlue's Social Studio made a full set of post-ready images for an episode. Then I clicked another tab to check a caption, came back, and the whole set was gone. Here is why that happened and how we fixed it.
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Four demos in one day. The product sold itself, and then the studio wouldn't connect, and a login button did nothing. Here's what the rough edges taught me that the polished parts couldn't.
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We're building a dedicated entry point for independent insurance agents introduced by APPLICA Innovations. Here's the thinking behind it, and why a weekly conversation does more for an agency right now than any ad spend.
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Our community Release Notes sat on one version for weeks while we shipped almost every day. The work was happening. The record wasn't. Here's why it froze, and how it fixes itself now.
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We described PodGlue like a pitch deck instead of a tool. A busy podcaster does not want a philosophy. They want their Saturday back. So we rewrote the whole homepage to say what it actually does.
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One podcast is a workflow you can hold in your head. Five is not. At some point you stop making episodes and start losing track of them, and you can't see it happening until a client asks where theirs is.
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When something feels off with your show, you don't want an apology. You want one honest answer: is it me, or is it them? PodGlue now has a page for exactly that.
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Consistency is necessary. It is not sufficient. The podcasters who stay stuck aren't doing anything wrong, they're just running on a treadmill that was never built to go anywhere.
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I wired up four AI agents to ship a feature while I slept. The first real job they ran, the most valuable thing any of them did was refuse to write code.
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Every launch, every webinar, every office hours session used to mean a new landing page. Now it's one URL that knows what state it's in.
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The episode that would change everything for a specific listener is already in your feed. They'll never find it. Not because it's bad, because it's organized by date, and ideas don't live on a calendar.
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Doreca Delbridge isn't a podcaster. She has roughly ninety YouTube videos and a recurring philosophy she talks about across all of them. That's a book. It just hasn't been one yet.
Read articleThe Day the Tolerance Ran Out
Doreca Delbridge told me her tolerance for things she doesn't enjoy started going down the year she turned forty. Three years later she's still redesigning her business around that. It's the most honest framing of a creator's career I've heard this year.
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Adam Bird watched the PodGlue book builder for ninety seconds and said it should be a standalone product. He's probably right. That doesn't mean I'm doing it yet.
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Adam Bird runs a podcast network. In 2015 he cut up interviews into a book and put QR codes at the bottom of each chapter. It was before its time. The work he did then is the work PodGlue does now.
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My scheduled posts were sitting right there in the database. The calendar showed me nothing. The reason it broke was the one thing I'm proudest of: a very long back catalog.
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Podcasters with 200 episodes on a single topic still introduce themselves as 'I have a podcast.' The material to change that has been sitting in their archive for years.
Read articleA friend told me how she'd found her current favorite show. She didn't say Apple Podcasts. She didn't say Spotify. She said she'd seen a clip on Instagram that stopped her thumb. That's not unusual anymore. It's the default.
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I clicked Submit on my own product's Feedback button and watched the issue land in the wrong place. Six weeks of customer feedback had been quietly going to a team that wasn't watching.
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My own Help button was confidently lying to me. The fix wasn't a smarter AI. It was handing the AI the docs that were sitting on the shelf behind it.
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Most podcast tools either don't have an affiliate program or pay you 10% once. PodGlue pays 30% recurring on every Amplify subscriber you refer, for as long as they stay. There's a reason for that.
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Calendly, Zoom, Drive, Notion, a spreadsheet. The tools aren't the problem. The gaps between them are.
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For years I ran Hacks & Hobbies alone, host, editor, scheduler, show notes writer, follow-up person. The show didn't stall because I ran out of ideas. It stalled because I ran out of me.
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Steven Bartlett's $425M Steven.com is the most important validation the creator economy has ever received. It's also a model that, by design, will only serve a few dozen creators. Here's what the rest of us are building toward.
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Instacart raised $44M and I quietly stopped building. Twelve years later, a $425M creator economy raise is teaching me the same lesson, except this time I'm not putting the laptop down.
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You booked them when it felt right. Now it's the night before, the doc is blank, and you're piecing together who they are from LinkedIn and three browser tabs. This happens every episode. It doesn't have to.
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Podcasters treat their guest roster like a CRM of strangers. It isn't. Every person on that list chose to show up, gave their time, and shared something real. Most of them never heard from you again.
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Your guest showed up, prepared, shared something real, promoted the episode, and then waited. Most hosts never came back. That's the moment it breaks.
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What started as a weekly beta call invite turned into rebuilding how PodGlue tracks people. The smallest tasks reveal the most about what you actually need.
Read articleFrom 642 Megabytes to Nine
Our admin app deploy was uploading 642MB. The container only needed 9MB. The fix was one config file, and a question I'd been avoiding.
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Our CI had been silently rejecting every edge function deploy for months. I only noticed because something I shipped didn't appear.
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I was three commits into a custom email broadcast tool when I remembered I was already paying for one that did it better. The lesson wasn't about email.
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The material is already there. Here's exactly how I selected ten episodes from 750+, structured each chapter into four parts, and turned hundreds of hours of conversation into a published book.
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If you've done fifty, a hundred, three hundred episodes, you've assembled something most people never have: a structured body of expert knowledge organized by conversation. The problem is you can't get to it.
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Transcription is just the start of the work, not the end. If you want to stop juggling five different apps and start building real relationships with your guests, you need more than just a transcript.
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Most podcasters solve for the recording, but the real bottleneck is the workflow. Here is how Podcastle and PodGlue stack up when you are building a relationship-driven show.
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The conversation is the easy part. Showing up for it consistently, with the right guest, at the right time, that part requires something a good microphone can't give you.
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Descript is great for editing audio, but a podcast is about more than just a media file. It's about the relationships you build and the systems that keep you from becoming the bottleneck.
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Notion is a great tool, but it wasn't built for the specific friction of running a podcast. Here’s why I moved my workflow into a system designed for relationships, not just databases.
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The podcast industry built better tools for making episodes. Nobody built tools for making something more durable. That's the gap PodGlue was built to close.
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Most AI tools focus on turning your podcast into social media posts. I built PodGlue to focus on the person behind the microphone and the guest in the chair.
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If you have 50+ podcast episodes, you’re already sitting on enough content for five books. Here is the math behind your podcast IP and how to stop letting your best insights gather dust.
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Most podcast tools were built to solve the audio problem. They solved it. But nobody went back and asked what happens to the conversation after it ends.
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Most podcasters are on a treadmill of transactional content. Here is how to build a PRM flywheel that turns guest relationships into compounding growth.
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If you're trying to force a sales CRM to handle your podcast guests, you're fighting a losing battle. Here is why traditional tools fail podcasters, and what it actually looks like to put relationships first.
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Podcasting is a long game built on relationships, not just transactions. Here is why you need a system that treats your guests like assets instead of just entries in a spreadsheet.
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I had 300+ episodes of Hacks & Hobbies sitting in a digital vault. Here’s how I finally unlocked that content and turned it into a book manuscript in 45 minutes.
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Stop leaving your podcast quality to chance. Episode Planner V2.1 introduces Input-First Archetypes to help you move from manual chaos to a structured, professional workflow.
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Your time is an obligation, and you shouldn't be wasting it on booking emails and show notes. Here is how we built PodGlue to fix the five biggest time-sucks in your workflow.
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