Podcasting for attorneys and small firms
Your best referrals come from the professionals beside you.
A podcast for a law firm is not legal advice for strangers. It is a recorded conversation every two weeks with the advisors, counselors and other lawyers who meet your future clients first. They refer to lawyers they know and trust.
The golden rule
Interview the people who meet your client just before you do, or just after.
They know your future clients. They see them first, often months before anyone calls you.
Your listener needs them. That is what makes the episode worth hearing.
Both, ideally. The best guests are useful on the mic and generous off it.
Who you interview
Walk your client's journey, and there's a guest at every step.
Not your customers. The professionals and neighbors who surround them.
Before they call a lawyer
They hear about the problem first.
- Financial planners and CPAs
- Therapists and family counselors
- Realtors and loan officers
- Business brokers
- HR consultants
Alongside the case
They work the matter with you.
- Mediators
- Forensic accountants
- Private investigators
- Appraisers
- Lawyers in other practice areas
After it is resolved
They help the client rebuild.
- Financial planners
- Realtors
- Career coaches
- Support group leaders
- Insurance agents
The community
They are who people turn to locally.
- Nonprofit and legal aid leaders
- Business owners
- Judges and court staff on process topics
- Chamber of commerce
- Local journalists
What about clients? Client stories need informed consent and care with confidentiality, so most firms lean on guests. A hypothetical that lets listeners identify the client counts too. A mediator walking through what a calm divorce looks like builds trust without naming anyone.
Where clients come from
How the show turns into clients
The guest is one way in, and often not the main one. Here is what does the work in your field.
- 1
People searching their problem find you
Someone facing a divorce, an estate or a contract dispute searches first. An episode that explains the process plainly is where they find you.
- 2
Listeners hear how you explain things
Choosing a lawyer is personal. Hearing you first makes the first call easier.
- 3
Professionals learn what you do
Interviewing planners, therapists and mediators helps the people who hear about legal problems understand when to mention you.
Can the guest be a client? Rarely, because of confidentiality. Keep the show on general topics and let professional guests carry it.
Pick a format
Three ways to run the show
Interview show
Best for relationships
Everything above: one guest every two weeks, each one bringing what they know and sharing the episode with their own audience.
Solo show
Best for your brand
Just you, 10 to 20 minutes, answering the questions clients ask every week. No scheduling, and your voice and point of view become the brand. It also fits between interview weeks.
Short series
Best for new clients
Five to ten episodes on one problem, titled with the words people search for. Short enough to finish in a weekend, and built to lead to one next step with you.
“A limited series podcast is meant for movement.”
Cliff Ravenscraft, the Podcast Answer Man, made the case for short series at PodFest. A show titled after a problem gets found in podcast search, binged in a few days, and recommended by name.
His six-episode series on mastermind groups launched with almost no promotion. Within 45 days, four listeners who had never heard of him joined his $15,000-a-year mastermind. More than 7,000 people have listened to all six episodes, and three of the six came from his archive with a new intro and call to action. A 38-episode show he stopped making 15 years ago still brings in about $75,000 a year in coaching.
A short series for attorneys
Divorce, Step by Step
7 episodes
How the process works from first consultation to final order, in general terms and never as legal advice.
Every episode ends with one next step: a free guide to preparing for the first meeting. No ads, just yours.
The road
Seven steps, in this order.
- 1
Name it after the town or the practice area
"Family Matters Charlotte" shows up in local search and gives guests something they are proud to share.
- 2
List 20 local pros you want to know better
Open your phone. That list is your first 20 episodes.
- 3
Start with your warmest relationship
Episode one should be a yes before you finish asking.
- 4
Record a 30-minute video call
No studio needed to start. A good conversation beats good gear.
- 5
Hand the guest a promo kit
Clips, quote cards and a link, so their audience sees you introduced by someone they trust.
- 6
Follow up over lunch
You just spent an hour learning from each other. Good working relationships start there.
- 7
Repeat every two weeks
Consistency matters more than polish. Most shows that fail simply stopped.
One host, one year
What every other week adds up to
Measure conversations and referrals, not downloads. A few hundred listeners in your market can matter more than thousands anywhere.
58% of Americans 12 and older listened to or watched a podcast in the last month. Edison Research, The Infinite Dial 2026
For teams
One firm show, rotating attorneys
The firm owns the show and the production. Each attorney hosts the episodes with their own referral sources. Nobody carries a show alone, and every attorney gets a reason to call the professionals they most want to work with.
Keep it compliant
Bar rules on lawyer communications apply to every episode. Keep legal talk general, say it is not legal advice, and do not answer a listener's specific situation on air. Never discuss a client matter, even as a thin hypothetical, without informed consent. Avoid claims about results that set unjustified expectations. Check your state's rules before trading referrals with guests; Virginia, for one, limits these arrangements.
General guidance, not legal advice. Rules vary by state; check with your compliance team or a lawyer.
Every show, every field
Before you hit record
- Tell every guest you are recording and get their OK at the start. Maryland requires every person on the call to agree.
- Get a signed release that covers the episode, the clips, and any use of their name, voice or face in ads.
- Say on air when a guest is a referral partner, client, employee, relative or sponsor.
- Use only music licensed for podcasts. Radio-style licenses like ASCAP and BMI do not cover it.
- Post a transcript or captions so every listener can follow along.
How PodGlue fits
Built for shows where the guest sharing the episode is the whole point.
PodGlue handles the busywork around every conversation, so the show keeps going after the first month.
Start your 14-day free trial- A booking page guests use to pick a time and fill in their details
- A guest page for every episode with clips, quote cards and social copy
- Automatic follow-up emails after the episode goes live
- Show notes and social posts drafted from each conversation
Questions
What people ask first
Can a podcast help a lawyer get clients?
Yes, mainly through referral sources. Interviewing a financial planner, therapist or mediator builds the relationship, and listeners get to know how you explain things before they ever call.
Who should an attorney interview?
The professionals who meet your clients before and after you do: financial planners, CPAs, therapists, mediators, realtors, business brokers, and lawyers in practice areas that refer to yours.
Do bar rules apply to a law firm podcast?
Yes. Rules on lawyer communications cover the show, and confidentiality rules cover what you say on it. Keep it general, include a not-legal-advice note, never reveal client information without consent, keep copies of episodes (Maryland requires three years), and check your state bar's rules before launch.