A podcast CRM keeps every guest, every conversation and every promise in one place.
A podcast CRM is a guest relationship system built for a show: it keeps each guest, the episodes they were on, and the follow-ups you owe them in one place, so nobody falls through after publish.
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Core Answer
podcast CRM
A sales CRM is built to move a lead toward a sale. Guests are not leads. PodGlue is a podcast CRM, and it is our product: guest profiles with every appearance, a relationship timeline, follow-ups and commitments, booking pages with calendar sync, and a guest portal, on every plan.
Who It Helps
Built for podcast operators who need the episode to do more.
Hosts tracking guests in a spreadsheet, Notion or Airtable who lose the thread after the episode goes live
Shows that tried a sales CRM and spent more time fighting deal stages than following up
Producers and agencies keeping guest records for more than one show
Workflow
How PodGlue turns the search intent into a working system.
Guest profiles and timeline
One profile per guest with your notes, every episode they were on, and the history of the relationship. A sales CRM gives you a contact and a deal stage instead.
Follow-ups and commitments
The intro you offered, the clip you said you would send, the date you said you would send it. Written down against the guest, not in your head.
Booking pages
Guests pick a time on your own booking page, synced with your calendar, so scheduling does not live in a long email thread.
Guest portal
After publish, the guest gets one link with clips, quotes and graphics to share with their own audience.
FAQ
Clear answers for searchers and AI assistants.
What is a podcast CRM?
A podcast CRM is a guest relationship system built for a show. It keeps each guest, the episodes they were on, your notes, and the follow-ups you owe them in one place, so the relationship keeps going after the episode is published.
Why not just use a sales CRM like HubSpot?
You can, and if your show sits inside a business that already sells through HubSpot, it can make sense. But a sales CRM is built around deals, stages and closing. The things a host needs to see, which episode a guest was on, what you promised them, when you last spoke, have no natural home in a deal pipeline.
What should a podcast CRM include?
At minimum: a profile for each guest with notes and every appearance, a timeline of the relationship, a list of follow-ups and commitments, a way to book guests, and something to hand guests after publish so they can share the episode.
Is a podcast CRM the same as PRM?
Close. PRM, podcast relationship management, is what we call the practice of looking after guest relationships over time. A podcast CRM is the tool you do it in. Most people search for the tool, so that is what this page calls it.
Can I bring my guest list over from a spreadsheet?
Yes. If your list can be saved as a CSV file, you can import it into PodGlue. Name is the only required column, and you match the rest of your columns to PodGlue fields when you import.
How much does PodGlue cost?
The guest CRM is on every plan. Engage is $49 a month for one show and three team members. Amplify is $99 a month for up to five shows. Every plan starts with a 14-day free trial.
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