Podcasting for realtors and brokerages
Your next 25 referrals are already in your phone.
A podcast for a real estate team is not a broadcast to strangers. It is a coffee meeting with a referral partner every two weeks, recorded and shared. The guest is the audience that matters.
The golden rule
Interview the people who meet your client just before you do, or just after.
They know your future clients. They see them first, often months before anyone calls you.
Your listener needs them. That is what makes the episode worth hearing.
Both, ideally. The best guests are useful on the mic and generous off it.
Who you interview
Walk your client's journey, and there's a guest at every step.
Not your customers. The professionals and neighbors who surround them.
Before the move
They hear about a move first.
- Divorce attorneys
- Estate and probate attorneys
- Financial planners and CPAs
- Corporate relocation and HR
- Senior living advisors
During the deal
They're in every closing with you.
- Loan officers
- Home inspectors and appraisers
- Title and escrow officers
- Insurance agents
- Stagers and listing photographers
After the move
They're in the client's home for years.
- Contractors and remodelers
- Interior designers
- Landscapers and movers
- HOA managers
- Home warranty reps
The town itself
They're why people want to live there.
- Restaurant and coffee shop owners
- School principals
- City council and the chamber
- Builders and developers
- Gym and studio owners
What about clients? "How we bought our first home at 26." "Selling Mom's house after she passed." Story episodes with willing past clients are often the most moving and persuasive ones you'll make.
Where clients come from
How the show turns into clients
The guest is one way in, and often not the main one. Here is what does the work in your field.
- 1
People moving to town find you first
Episodes about schools, commutes and the coffee shop everyone loves get found by the people searching before they move. They meet you before they meet anyone else.
- 2
Guests introduce you to their clients
When the inspector or the estate attorney shares the episode, their clients hear you introduced by someone they already trust.
- 3
Your answers do the selling
Send a past episode when a buyer asks how offers work in this market. Clips of you explaining it run on social all month.
Can the guest be a client? Yes, sometimes. Past clients who agree can tell their story on the show. Keep Fair Housing in mind for everything said on air.
Pick a format
Three ways to run the show
Interview show
Best for relationships
Everything above: one guest every two weeks, each one bringing what they know and sharing the episode with their own audience.
Solo show
Best for your brand
Just you, 10 to 20 minutes, answering the questions clients ask every week. No scheduling, and your voice and point of view become the brand. It also fits between interview weeks.
Short series
Best for new clients
Five to ten episodes on one problem, titled with the words people search for. Short enough to finish in a weekend, and built to lead to one next step with you.
“A limited series podcast is meant for movement.”
Cliff Ravenscraft, the Podcast Answer Man, made the case for short series at PodFest. A show titled after a problem gets found in podcast search, binged in a few days, and recommended by name.
His six-episode series on mastermind groups launched with almost no promotion. Within 45 days, four listeners who had never heard of him joined his $15,000-a-year mastermind. More than 7,000 people have listened to all six episodes, and three of the six came from his archive with a new intro and call to action. A 38-episode show he stopped making 15 years ago still brings in about $75,000 a year in coaching.
A short series for realtors
Moving to Frisco
7 episodes
One episode per question people ask before they move: neighborhoods, commutes, schools, what your budget buys.
Every episode ends with one next step: a free relocation guide. No ads, just yours.
The road
Seven steps, in this order.
- 1
Name it after the town
"Living in Frisco" shows up in local search and gives guests something they are proud to share.
- 2
List 20 local pros you want to know better
Open your phone. That list is your first 20 episodes.
- 3
Start with your warmest relationship
Episode one should be a yes before you finish asking.
- 4
Record a 30-minute video call
No studio needed to start. A good conversation beats good gear.
- 5
Hand the guest a promo kit
Clips, quote cards and a link, so their audience sees you introduced by someone they trust.
- 6
Follow up over lunch
You just spent an hour learning from each other. Good working relationships start there.
- 7
Repeat every two weeks
Consistency matters more than polish. Most shows that fail simply stopped.
One host, one year
What every other week adds up to
Measure conversations and referrals, not downloads. A few hundred listeners in your market can matter more than thousands anywhere.
58% of Americans 12 and older listened to or watched a podcast in the last month. Edison Research, The Infinite Dial 2026
For teams
One brokerage show, rotating agent hosts
The brokerage owns the show and the production. Each agent hosts the episodes with their own referral partners. Nobody carries a show alone, and every agent gets a reason to call the people they most want to work with.
Keep it compliant
Every episode and clip is advertising, so show your brokerage name on it. Virginia, Maryland and DC require the firm name in all ads. Fair Housing covers what is said on air: describe homes, amenities and places, never who lives there or who would fit in, and skip "great for families" lines. RESPA applies too: no lender, title company or other partner may pay for your show in return for referrals.
General guidance, not legal advice. Rules vary by state; check with your compliance team or a lawyer.
Every show, every field
Before you hit record
- Tell every guest you are recording and get their OK at the start. Maryland requires every person on the call to agree.
- Get a signed release that covers the episode, the clips, and any use of their name, voice or face in ads.
- Say on air when a guest is a referral partner, client, employee, relative or sponsor.
- Use only music licensed for podcasts. Radio-style licenses like ASCAP and BMI do not cover it.
- Post a transcript or captions so every listener can follow along.
How PodGlue fits
Built for shows where the guest sharing the episode is the whole point.
PodGlue handles the busywork around every conversation, so the show keeps going after the first month.
Start your 14-day free trial- A booking page guests use to pick a time and fill in their details
- A guest page for every episode with clips, quote cards and social copy
- Automatic follow-up emails after the episode goes live
- Show notes and social posts drafted from each conversation
Questions
What people ask first
Can a podcast actually help a realtor get clients?
Yes, but mostly through the guests rather than the listeners. Each episode is an hour spent making a referral partner look good, plus content they share with their own audience. Local episodes also get found by people searching for the town they are moving to.
Who should a realtor interview on a podcast?
The professionals who meet your client just before or just after you do: divorce and estate attorneys, financial planners, loan officers, inspectors, title officers, contractors, and the local business owners who make the town worth moving to.
How many listeners does a real estate podcast need?
Fewer than you think. A few hundred listeners in your market can matter more than thousands anywhere. Measure conversations started and referrals received, not downloads.