Podcasting for insurance agents and agencies
Every home, car and business needs an agent someone trusts.
A podcast for an insurance agency is not a policy explainer for strangers. It is a recorded conversation every two weeks with the realtors, lenders, dealers and contractors who meet your clients first. They send people to agents they know.
The golden rule
Interview the people who meet your client just before you do, or just after.
They know your future clients. They see them first, often months before anyone calls you.
Your listener needs them. That is what makes the episode worth hearing.
Both, ideally. The best guests are useful on the mic and generous off it.
Who you interview
Walk your client's journey, and there's a guest at every step.
Not your customers. The professionals and neighbors who surround them.
Before the purchase
They are there when something gets bought.
- Realtors
- Loan officers
- Auto dealers
- Business attorneys and accountants
- Commercial landlords
When something goes wrong
They see the damage and the claim.
- Roofers
- Restoration and mitigation companies
- Auto body shops
- Security system installers
- Home inspectors
When life changes
They see the moments coverage should change.
- Financial planners
- Estate attorneys
- HR and benefits managers
- Senior living advisors
- Wedding and event planners
The local business scene
They are your guests and your clients.
- Restaurant owners
- Contractors and trades
- Gym and studio owners
- Nonprofit leaders
- The chamber of commerce
What about clients? "What happened after the tornado." "The claim that saved our shop." Story episodes with clients who agree in writing show what coverage means far better than any policy summary, as long as nobody implies every claim ends the same way.
Where clients come from
How the show turns into clients
The guest is one way in, and often not the main one. Here is what does the work in your field.
- 1
Business owners on the show become clients
Interview the restaurant owner, the contractor, the gym owner. An hour as the expert on your show is the warmest first meeting there is.
- 2
Guests bring their audience
When a local business shares its episode, its customers meet you as the agent who cares about their town.
- 3
Clips explain risk in plain words
Short clips on what to do after a storm or a fender bender keep you in front of people before they need you.
Can the guest be a client? Often, yes. Local business owners are both great guests and natural clients. Never promise coverage or claim outcomes on air.
Pick a format
Three ways to run the show
Interview show
Best for relationships
Everything above: one guest every two weeks, each one bringing what they know and sharing the episode with their own audience.
Solo show
Best for your brand
Just you, 10 to 20 minutes, answering the questions clients ask every week. No scheduling, and your voice and point of view become the brand. It also fits between interview weeks.
Short series
Best for new clients
Five to ten episodes on one problem, titled with the words people search for. Short enough to finish in a weekend, and built to lead to one next step with you.
“A limited series podcast is meant for movement.”
Cliff Ravenscraft, the Podcast Answer Man, made the case for short series at PodFest. A show titled after a problem gets found in podcast search, binged in a few days, and recommended by name.
His six-episode series on mastermind groups launched with almost no promotion. Within 45 days, four listeners who had never heard of him joined his $15,000-a-year mastermind. More than 7,000 people have listened to all six episodes, and three of the six came from his archive with a new intro and call to action. A 38-episode show he stopped making 15 years ago still brings in about $75,000 a year in coaching.
A short series for insurance agents
Ready for Storm Season in Tulsa
5 episodes
What to check, document and fix before the hail comes, and what to do after.
Every episode ends with one next step: a free home inventory checklist. No ads, just yours.
The road
Seven steps, in this order.
- 1
Name it after the town
"Main Street Tulsa" shows up in local search and gives guests something they are proud to share.
- 2
List 20 local pros you want to know better
Open your phone. That list is your first 20 episodes.
- 3
Start with your warmest relationship
Episode one should be a yes before you finish asking.
- 4
Record a 30-minute video call
No studio needed to start. A good conversation beats good gear.
- 5
Hand the guest a promo kit
Clips, quote cards and a link, so their audience sees you introduced by someone they trust.
- 6
Follow up over lunch
You just spent an hour learning from each other. Good working relationships start there.
- 7
Repeat every two weeks
Consistency matters more than polish. Most shows that fail simply stopped.
One host, one year
What every other week adds up to
Measure conversations and referrals, not downloads. A few hundred listeners in your market can matter more than thousands anywhere.
58% of Americans 12 and older listened to or watched a podcast in the last month. Edison Research, The Infinite Dial 2026
For teams
One agency show, rotating producers
The agency owns the show and the production. Each agent hosts the episodes with their own partners. Nobody carries a show alone, and every producer gets a reason to call the people they most want referrals from.
Keep it compliant
State insurance laws ban misleading statements about coverage, so keep product talk general and never promise coverage, prices or claim outcomes on air. Many carriers must approve agent marketing before it runs. Follow your state's rules on identifying yourself and your license. Sell Medicare plans? CMS marketing rules apply to anything naming plans or benefits. Check state rules before paying anyone for referrals.
General guidance, not legal advice. Rules vary by state; check with your compliance team or a lawyer.
Every show, every field
Before you hit record
- Tell every guest you are recording and get their OK at the start. Maryland requires every person on the call to agree.
- Get a signed release that covers the episode, the clips, and any use of their name, voice or face in ads.
- Say on air when a guest is a referral partner, client, employee, relative or sponsor.
- Use only music licensed for podcasts. Radio-style licenses like ASCAP and BMI do not cover it.
- Post a transcript or captions so every listener can follow along.
How PodGlue fits
Built for shows where the guest sharing the episode is the whole point.
PodGlue handles the busywork around every conversation, so the show keeps going after the first month.
Start your 14-day free trial- A booking page guests use to pick a time and fill in their details
- A guest page for every episode with clips, quote cards and social copy
- Automatic follow-up emails after the episode goes live
- Show notes and social posts drafted from each conversation
Questions
What people ask first
Can a podcast help an insurance agent get clients?
Yes, through the people you interview. Realtors, lenders, dealers and contractors meet your future clients first. An episode makes them look good and gives them a reason to send people your way.
Who should an insurance agent interview?
Anyone who is there when something gets bought, damaged or changed: realtors, loan officers, auto dealers, roofers, restoration companies, financial planners, estate attorneys and local business owners.
Do insurance agents need approval to start a podcast?
Check your state's insurance advertising rules and your carriers' marketing approval process. If you sell Medicare plans, CMS marketing rules also apply, including a required disclaimer. Keep episodes about the local community and general risk, not specific products, plans or prices.