Local Authority type
The Best-Kept Secret
Great at the work. Invisible in the market.
12 questions · 2 minutes · Free
Sound familiar?
How The Best-Kept Secret answers the Visibility questions.
Someone hears your name tonight and searches you. What do they find?
“Mostly other people with my name.”
A happy client wants to recommend you to a friend. What can they actually send?
“Nothing. They describe me from memory.”
How often does your face or voice show up in front of your market when you are not selling anything?
“Never. I do not do content.”
The blind spot
Referrals mention your name and then the trail goes cold, because there is nothing to find that sounds like you.
Do this week
Record one conversation where you answer the question every client asks you first. Now a referral can send something real.
The pillar to work on: Visibility
A referral gets you mentioned. Visibility is what closes the gap between mentioned and chosen.
Your first episode
See the show plan for your field
Questions
- What is The Best-Kept Secret on the Local Authority Score?
- Great at the work. Invisible in the market.
- What is the blind spot of The Best-Kept Secret?
- Referrals mention your name and then the trail goes cold, because there is nothing to find that sounds like you.
- How do I stop being The Best-Kept Secret?
- Record one conversation where you answer the question every client asks you first. Now a referral can send something real. Visibility: A referral gets you mentioned. Visibility is what closes the gap between mentioned and chosen.
- What are the five Local Authority types?
- The Solo Closer (You close deals. Alone); The Best-Kept Secret (Great at the work. Invisible in the market); The Familiar Stranger (People know your name. They never hear your voice); The One-and-Done (Loved at closing. Forgotten by renewal); The Local Authority (Your town already trusts you. You are one show away from it compounding).
- How is the Local Authority Score worked out?
- Twelve questions, three for each of the four pillars (Sphere, Visibility, Conversation, Follow-Through). Each pillar is scored out of 25, for a total out of 100. Below 80, your type is named after your weakest pillar. At 80 or above, you are The Local Authority.
The other types
The Solo Closer
You close deals. Alone.
The Familiar Stranger
People know your name. They never hear your voice.
The One-and-Done
Loved at closing. Forgotten by renewal.
The Local Authority
Your town already trusts you. You are one show away from it compounding.
12 questions · 2 minutes · Free