The Solo Closer

Sound familiar?

How The Solo Closer answers the Sphere questions.

• Could you list, right now, the 20 local people most likely to send you business in the next year?

  “Honestly? I would be guessing.”

• Your past clients from two years ago: where do they live in your business today?

  “Nowhere. They would have to find me.”

• How many other local pros would introduce you to their own clients without being asked?

  “Introductions? My leads come from ads and platforms.”

The pillar to work on: Sphere

Your business already runs on people. The question is whether you could name them, all of them, today.

Questions

What is The Solo Closer on the Local Authority Score?

You close deals. Alone.

What is the blind spot of The Solo Closer?

Every month starts at zero because the bench of people who send you business was never built on purpose.

How do I stop being The Solo Closer?

Write the list of 20. That list is your first season of guests and your first year of referrals, in one document. Sphere: Your business already runs on people. The question is whether you could name them, all of them, today.

What are the five Local Authority types?

The Solo Closer (You close deals. Alone); The Best-Kept Secret (Great at the work. Invisible in the market); The Familiar Stranger (People know your name. They never hear your voice); The One-and-Done (Loved at closing. Forgotten by renewal); The Local Authority (Your town already trusts you. You are one show away from it compounding).

How is the Local Authority Score worked out?

Twelve questions, three for each of the four pillars (Sphere, Visibility, Conversation, Follow-Through). Each pillar is scored out of 25, for a total out of 100. Below 80, your type is named after your weakest pillar. At 80 or above, you are The Local Authority.

The other types

• The Best-Kept Secret

  Great at the work. Invisible in the market.

• The Familiar Stranger

  People know your name. They never hear your voice.

• The One-and-Done

  Loved at closing. Forgotten by renewal.

• The Local Authority

  Your town already trusts you. You are one show away from it compounding.