The Ghost Host

Sound familiar?

The Ghost Host usually answers the Follow-Through questions like this.

• The episode goes live. When does your guest hear from you?

  “They find it on their own. Eventually.”

  The 48 hours after publish are the highest-trust moment you will ever have with a guest. Most hosts waste it entirely.

• Three months after their episode, how many of your guests have heard from you again?

  “None. Is that bad?”

  Five touches turn a one-time conversation into a compounding relationship: Day 0, Day 7, Day 30, Day 90, Day 180.

• Your follow-up system is best described as...

  “Hope.”

  The difference between a practice and a system is whether it runs without willpower.

The pillar to work on: Follow-Through

The 48 hours after publish are the highest-trust moment you will ever have with a guest.

Most guests hear from you once, then silence. Start with one email within 48 hours of publish: the link, a clip, and a thank-you that names a real moment.

Questions

What is The Ghost Host on the PRM Score?

Lovely episode. Then silence. You care about your guests, but once the episode goes live they rarely hear from you again. Not because you forgot them. Because nothing reminds you.

What is the blind spot of The Ghost Host?

The 48 hours after publish, every single time.

How do I stop being The Ghost Host?

Send your last five guests a Day 7 note this week, each with one specific moment from their episode. Most guests hear from you once, then silence. Start with one email within 48 hours of publish: the link, a clip, and a thank-you that names a real moment.

What are the five podcast host types?

The Vanishing Act (Great conversations. Then, poof); The Name Collector (You know who. You forgot why); The Ghost Host (Lovely episode. Then silence); The Lone Broadcaster (Every guest is an island); The Relationship Architect (Your guests become infrastructure).

How is the PRM Score worked out?

Twelve questions, three for each of the four pillars (Capturing, Contextualizing, Follow-Through, Compounding). Each pillar is scored out of 25, for a total out of 100. Below 80, your host type is named after your weakest pillar. At 80 or above, you are The Relationship Architect.

The other host types

• The Vanishing Act

  Great conversations. Then, poof.

• The Name Collector

  You know who. You forgot why.

• The Lone Broadcaster

  Every guest is an island.

• The Relationship Architect

  Your guests become infrastructure.