The Lone Broadcaster

Sound familiar?

The Lone Broadcaster usually answers the Compounding questions like this.

• Two of your past guests should absolutely know each other. Have you introduced them?

  “I've never thought about who should meet who.”

  The most underused asset in podcasting is the introduction you could make but have not. Your guests know each other; you just have not connected the dots.

• Could you say which past guests are warm leads and which are strategic partners?

  “They're all just "past guests".”

  Know who deserves your attention and when. Warm Lead, Active, Strategic Partner: each tier gets its own rhythm.

• When you check whether your podcast is working, you mostly look at...

  “Downloads. Always downloads.”

  Not "did the episode perform?" but "did the relationship progress?" Trust is the only metric that compounds without burnout.

The pillar to work on: Compounding

Each conversation becomes a node, not an endpoint.

Every guest is an island. Pick three past guests who should know each other and write one warm introduction this week.

Questions

What is The Lone Broadcaster on the PRM Score?

Every guest is an island. Your show is a row of separate conversations instead of a network. Your guests would love to meet each other. You just have not introduced them.

What is the blind spot of The Lone Broadcaster?

Measuring downloads when the real asset is who knows who.

How do I stop being The Lone Broadcaster?

Identify three guests who should know each other and draft one warm introduction email. Every guest is an island. Pick three past guests who should know each other and write one warm introduction this week.

What are the five podcast host types?

The Vanishing Act (Great conversations. Then, poof); The Name Collector (You know who. You forgot why); The Ghost Host (Lovely episode. Then silence); The Lone Broadcaster (Every guest is an island); The Relationship Architect (Your guests become infrastructure).

How is the PRM Score worked out?

Twelve questions, three for each of the four pillars (Capturing, Contextualizing, Follow-Through, Compounding). Each pillar is scored out of 25, for a total out of 100. Below 80, your host type is named after your weakest pillar. At 80 or above, you are The Relationship Architect.

The other host types

• The Vanishing Act

  Great conversations. Then, poof.

• The Name Collector

  You know who. You forgot why.

• The Ghost Host

  Lovely episode. Then silence.

• The Relationship Architect

  Your guests become infrastructure.