When we shipped press releases, we gave each plan a monthly number. One on the entry plan, five on the next, twenty on the top one. Reasonable, right? That's how everyone sells press releases.
Then I sat down to actually use it, and the number got in my way almost immediately.
The wrong meter
Here's what was happening. The moment you clicked "Generate," your count ticked down. Generate a release, that's one. Don't love the angle, try a different one? That's two. Tweak the episode and regenerate? Three.
So you'd open the tool to explore, and the meter was running the whole time. You were paying to draft. Paying to change your mind. By the time you had something you actually wanted to send, you'd "used up" half your month on versions nobody would ever see.
That's backwards. Writing a draft costs nothing to send. The thing that has real value, and real cost, is distribution: getting that release onto a wire service that puts it in front of journalists. That's the part worth metering. Not the typing.
What changed
Generating a press release is now unlimited. Same as writing a newsletter or a show description inside PodGlue, make as many as you want, try every angle, regenerate until it sounds right. No counter, no "1 left this period" badge nagging you in the corner.
The plan limits don't disappear. They move to where the money actually is: paid wire distribution. When PodGlue sends your release out through a paid newswire on your behalf, that counts against your plan. Posting it to your own WordPress, or copying it over to LinkedIn or PRLog yourself, still free, because we're not paying anyone to do that.
So the number finally means something real. It's not "how many times may I press a button." It's "how many releases am I putting on the wire this month."
What's next
The paid-wire send itself is the next piece to build, the one-click "put this on EIN Presswire" path. When it lands, the meter will already be sitting in the right place, waiting for it.
For now: if you've been rationing your press releases, stop. Open any episode, go to Press Release, and write as many as you like. The only one that'll ever cost you is the one you actually send to the world.
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