I got an email in August from Audacy Creator Lab. You may have gotten the same one.
Audacy has decided to wind down Creator Lab on November 1, 2026. That is the marketplace that used to be called Podcorn.
I have an account there. When I logged in this week, there was a banner across the top telling me the same thing.
What to do before November 1
This part is not about PodGlue. It is straight from Audacy's notice.
If you have an open campaign in the marketplace, it has to be completed by November 1. Submit every deliverable before then.
If you do not have an active campaign, there is nothing you need to do.
Payment for eligible earnings from completed campaigns follows their existing payment terms. Questions about a campaign or a payment go to creatorsupport@audacy.com.
If you hosted your show with them, move to a new host soon. If you added the Podcorn RSS prefix to your feed, remove it.
What I will not say
I am not going to guess why it closed. I do not know.
I will also not tell you PodGlue replaces it. It does not.
Creator Lab put brands with real budgets in front of podcasters. PodGlue has no brands to send you. It will not match you with a sponsor.
What I would do instead
Here is what I keep coming back to, from three people who sell sponsorships directly.
One host sold $10,400 of sponsorship on a fishing show with about 100 downloads an episode. The host did not wait for a brand to find them. They went to a local business that already sponsored fishing tournaments and the Little League field, and pitched a weekly show as one more event.
Another host runs a show for the office furniture and workplace design trade. At about 200 downloads an episode, they sent 12 emails and got 8 yeses, about $8,000 a month.
Justin Moore, who wrote Sponsor Magnet, told me on my show that the point of a pitch is to get on the brand's radar, not to close. Then you stay in touch.
Both hosts did the same thing. They went to businesses already spending money to reach their listeners. Justin's advice is the other half: be easy to say yes to, then keep showing up.
Where PodGlue fits
This is the part we built.
The Sponsorships page has a Your offer section. You enter what you want per recording, and it lays out a flat deal, three tiers with caps, and pricing by what the brand is after: awareness, reusable content or sales.
It also helps you find your first five prospects, with no download numbers needed. You type the rooms you can get into, and it ranks the kinds of businesses to look for. It labels anything it suggests as "suggested, verify." It gives you categories to go and look for, not made-up company names.
None of it sends an email for you, and none of it promises a sponsor.
The part that is yours
A marketplace does the first step for you. When it closes, the first step comes back to you.
It is a small step: pick five businesses that already speak to your listeners, and write one honest email to each.
If you want help with that, the Sponsorships page in PodGlue is where to start.
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PodGlue is built from conversations with hosts, guests, producers, and agencies doing the work. What does Creator Lab Is Closing on November 1. Here Is What to Do Next look like in your workflow?
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